Online Video Types

Choosing which kind of video you want to produce may depend on how you measure the return on your marketing spend. There are risks and rewards for each kind of video, but there is no denying the potential impact of the medium.

This is a great article by Daniel Sevitt from Eyeview, in which he explains 3 different types of online video, and how to use them: Viral, Conversion, and Educational. They're all very different things...

Have a read:

http://www.reelseo.com/types-online-video-business/