Google VP says Online Video is Nearing Tipping Point for advertisers

Interesting stats on how much video content is now being viewed online.

With computers now being treated like a tv, advertisers will be shifting their strategy.

All good news for online video producers of every sort.

http://www.nma.co.uk/news/google-vp-says-online-video-is-nearing-tipping-point-for-advertisers/3015069.article

Online retailers embracing video

The top 50 US online retailers that offer video on their sites increased from 18% in 2008 to 68% in 2009.

'With the economy poised to turn around and start climbing everyone is making ready to reap the benefits. That generally means bolstering online presences and expanding offerings.'

http://www.reelseo.com/retailers-find-online-video/

The World Cup is here. Among the multitude of football related videos is this gem from Nike:
http://www.youtube.com/watch?v=idLG6jh23yE&feature=player_embedded

As a video production company it seemed fitting to present ourselves on our website with video. So we have added a number of clips to the site about Video Search Engine Optimisation, Hosting & Distribution and one featuring the filmmakers/ videographers from our national network. These videos were shot, lit and edited by members of the NextShoot network. Thank you to all of you who came along for the filming.

http://www.vimeo.com/12078597

Swagger Wagon – ‘this one goes out to all you mini-van families out there.’

http://www.youtube.com/watch?v=ql-N3F1FhW4

A brilliantly conceived video that’s perfect for online. Smart and funny, it delivers the message that aspirational parents will feel cool in this van that has plenty of hip-hop swagger.

We are working with The Kitchen Directory to offer their subscribers video packages. Here’s one we shot that includes a business owner interview. It’s of Bulthaup in Winchester.

http://www.nextshoot.com/reel.php?filepath=NS910135_SO23_9BE_21090_640.mp4

It’s easier to make videos for retailers, but it’s also possible to make a great video for a service provider - like a plumber, electrician or a beautician. Here’s one we produced for a builder, shot and edited by filmmaker Ian Martin.

http://www.nextshoot.com/reel.php?filepath=douglas_40s_vo.mp4

For those who like the stats. Google generates the ‘highest volume of referral traffic’ to online video.

http://www.ditii.com/2010/05/06/google-generates-highest-volume-of-referral-traffic-to-online-video-content-brightcove-and-tubemogul-finding/

Social media is not far behind.

5 Tips for Using Online Video to Market Your Business.

http://www.reelseo.com/video-market-small-business/

Tip One - Be authentic. Be personal..highlight your strengths and show what really makes you different. Keep the video short and the less scripted, the better.

Exactly! We embrace the idea that business videos – especially for retailers and service providers – should shoot from the heart. Viewers want to hear about why owners and managers are passionate about their business.

Here’s a link to an example of one of our own business videos that we feel embraces these tips.

http://www.nextshoot.com/reel.php?filepath=cooks_60s_int.mp4

Given that we are making thousands of videos for businesses in the UK, we thought we’d start the New Year as we mean to go on and blog about our own work, other online videos we find creative and any interesting industry related articles.

Here’s a property video we made to get us started http://www.nextshoot.com/packages/property.php