Last week in New York, Limelight Networks were talking numbers and showing off some new products. If you’ve got a NextShoot video on your website or you’ve ever watched one of our business videos online, on your ipad or your iphone, you’ll be using Limelight’s technology. We’ve worked with them from day one to ensure smooth 24/7 delivery of streaming flash and http video.
While we were stuck in London and not able to attend in-person, we caught the webcast. It made really interesting viewing – you can view it here along with the slides.
There’s some good data on market trends, the growth rate of certain verticals as well as details of video consumption on mobile devices – the sort of stuff anyone in our business should have a grasp on.
Our favourite infograph from Wired reared its head again (see August 24th blog) – a breakdown of traffic on the Internet and the total percentage of volume it accounts for. I’m finding it a little odd that these numbers are being taken for granted- surely 51% video and 23% web gives a false impression. After all – where is this video coming from? The web. YouTube primarily one imagines.
Anyway, it makes the point about the massive and growing increase in online video.
Limelight's presentation also includes details on the mobile video market. Some of the data won’t be new to industry insiders, but they did a good job of pulling together a lot of key facts and making them easy to understand.
As we move increasingly towards mobile delivery it’s great to be able to get such a clear picture of what the benefits are and to be in a position to judge it against the potential costs
Saturday, 11 September 2010
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